Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

  • Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Andrea Horwath, the leader of Ontario's New Democratic Party, slammed Ford for keeping his promises regarding beer while turning his back on the 4,000 residents who were relying on the unconditional payments to buy healthier food, access childcare or go back to school.

The lower price floor, which is limited to beer with an alcohol volume of less than 5.6 per cent, will take effect on August 27. The minimum wage hike to $14 per hour has also played a role in pushing up beer prices, as has increased prices on the ingredients needed to brew.

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008. It's up to brewers to actually pass down the savings of $1 beer to consumers.

The Premier criticized the former Liberal government for increasing the price a decade ago.

"What it is", Ford said, "is putting money back in people's pockets". However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving.

A familiar slogan is once again making the rounds in ontario. "I honestly can't see how a brewer can pull that off", he said.

He said he could not find any brewery in Ontario now selling beer at the current minimum price of $30 for a 24-pack.

"There's tariffs that were just imposed on us for the aluminum", Tory Burtch from Great Lakes Brewing said. "We firmly believe that you really do get what you pay for", the brewery wrote. "Our drinkers are looking for something with character and flavour".

"I want people to have a fair price but you can't keep raising the taxes provincially and federally on our product", Ladell said.

Muskoka Brewery was one of the companies that declined to participate today. "We're confident we can produce a high-quality beer at that price", said Kyle Baldwin, the general manager of Barley Days.

Ontario Premier Doug Ford was all smiles today as he helped stack beer at the Barley Days Brewery in Picton; all smiles, too, as he delivered on an election promise to lower the minimum price on a bottle of beer. Ford says the province will offer "non-financial incentives" to brewers who lower their prices in time for labour day weekend.

The LCBO said in a statement Tuesday night it will work on in-store displays, limited time offers and advertising with any beer supplier who agrees to meet Ford's challenge to reduce the price of beer.

"Give the taxpayers a break and let them have 24 cans of beer for 24 bucks".

He is to be joined by Finance Minister Vic Fedeli and local MPP and Government House Leader Todd Smith. "The Premier is asking the beer producers to lower their price".