Huawei outstrips Apple to become world's second-largest smartphone flogger

  • Huawei outstrips Apple to become world's second-largest smartphone flogger

Huawei outstrips Apple to become world's second-largest smartphone flogger

The Shenzhen-based company OnePlus emerged as the leader with 40% market share in the premium segment in India in the second quarter of 2018, said a report from Hong Kong-based Counterpoint Research.

According to Canalys' data, Huawei shipped 54.2 million handsets last quarter, which is up 41% year-over-year.

The importance of this shift in the world's top smartphone makers is big, too.

It's the first time since 2010 that Apple has not been ranked number one or two.

However, this lock down has now being smashed by Huawei, which continues a meteoric rise seemingly fueled by rapid innovation and a strong smartphone portfolio. After having maintained a steady growth in the Q1 2018, all thanks to the positive market response towards it Huawei P20 and Huawei P20 Pro, the Chinese OEM succeeded in continuing the trend with its Honor 10.

Gerrit Schneemann, an IHS Markit analyst, said: "Huawei is shifting to more value-added models, by launching new flagship smartphones with the latest features".

Huawei's impressive performance does not mean Apple had a bad quarter.

According to preliminary data from the International Data Corporation (IDC), Huawei delivered shipments of 54.2 million units to move into the second position with a record high market share of 15.8%.

The OnePlus 6 itself was naturally the most popular device, owning 30 per cent of the premium market during Q2 2018, which is well above the Samsung Galaxy S9 Plus's 12 per cent.

If companies like Huawei, Xiaomi, OPPO, and others want to generate a significant amount of revenue, then they will need to come to an agreement with the USA government and the four major carriers to allow them to sell their handsets officially in the country.

Yet despite being shut out of some of the world's most lucrative smartphone markets, it has had exceptional success globally, particularly in its home market of China. OnePlus out-sold Apple in Q1 2018 and out-sold Samsung in both Q3 and Q4 2017. However, as the company does this, Xiaomi and OPPO are not slowing down either. The company's YoY shipments increased massively by 48.8 percent.

Meanwhile, Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, pointed out in a statement released with the numbers, by way of a reminder, that Apple has moved into the top spot during each of the last two holiday quarters following its product refresh.