People Are Not on Board With IHOP's Transition to IHOb

  • People Are Not on Board With IHOP's Transition to IHOb

People Are Not on Board With IHOP's Transition to IHOb

The 60-year-old pancake chain announced its decision to drop the Pancakes from its name, and has rebranded as the International House of Burgers.

And it doesn't stop there.

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block.

America loves burgers, and IHOP wants to be a bigger player at lunch and dinner.

"While IHOP has the brand recognition to support this kind of creative renaming, you have to wonder whether IHOP saying "We're about burgers now" is really communicating something to its customer base that they'll be happy to hear", Yaverbaum told HuffPost.

On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week.

In his scoop about IHOb's meaning, Weinberger wrote of his hesitation to try the burgers, revealing why IHOP might want to change its name to IHOb, at least temporarily. It ends with the company's new logo and the message Burgers Burgers Burgers.

The tweet includes a video of the "p" flipping into a "b" followed by snippets of burgers cooking on a grill. The name change, though, is meant to help the franchise connect with more people.

"I'm okay with the name change as long as you don't forget your roots", said another.

It's worth noting that some form of burgers have been on the menu at IHOP for years.

IHOP announced last week it planned to change its name.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce". That's like going into a Pizza Hut and ordering a burger. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.