Amazon Wins U.K. Broadcast Rights to Premier League

  • Amazon Wins U.K. Broadcast Rights to Premier League

Amazon Wins U.K. Broadcast Rights to Premier League

Premier League football will be shown on Amazon between 2019/22 after picking up one of the two remaining broadcast packages.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

"Prime Video will be an excellent service on which fans can consume live Premier League football - including for the first time in the United Kingdom a full round of matches", he said.

BT won the rights to show an additional 20 matches a season for 90 million pounds ($121 million), taking its total to 52 games at a cost of 975 million pounds for three years.

It adds live Premier League football to Amazon's sports portfolio which already includes the ATP World Tennis Tour and the US Open tennis and NFL games.

Amazon said it would make two rounds of games - the early December midweek games and the Christmas bank holiday games - and weekly highlights available to its Prime members in Britain for free.

Sky Sports and BT Sport broadcast Premier League games.

But while the move is a huge step towards more games being streamed via subscription services, fans are furious with the Premier League for allowing it to happen.

If prices remain as they are, it seems that the cheapest monthly cost of Sky Sports, BT Sport and Amazon Prime Video packages that cover all the live games will set you back £66.48 a month.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

"[We] instead view this as a way to boost both retention and take-up of the Amazon Prime package rather than Amazon looking to become a Pay-TV operator", Whittaker added.

"By coming together and agreeing this change, the clubs have provided a platform for the future success of the league for many years ahead", Scudamore said.

The Premier League have confirmed that worldwide revenue is set to be distributed based on league finish, with the ratio rising from 1.6.1 to 1.8.1.

Rights are sold in seven different packages, five of those consist of 32 games and two of 20 games.

Amazon just inked one of its biggest sports deals yet.

Premier League executive chairman Richard Scudamore said: "BT Sport is an excellent partner for the Premier League and has an established track record of showcasing the League and the clubs with innovative and engaging content".

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.