Apple CEO Tim Cook Praises Parkland Survivors at Duke Commencement

  • Apple CEO Tim Cook Praises Parkland Survivors at Duke Commencement

Apple CEO Tim Cook Praises Parkland Survivors at Duke Commencement

In his commencement speech at Duke University on Sunday, Apple CEO Tim Cook told graduates they should "be fearless" in using their power to change the world. He sent a clear message about data privacy - once again - to 5,500 graduates. "So we choose a different path: Collecting as little of your data as possible".

Cook also seemed to take a swipe at Facebook, which has endured a barrage of negative press following the Cambridge Analytica scandal, by saying that Apple rejects the idea that privacy and technological innovation are mutually exclusive. We weighed in on the growing tech divide in a recent cover story. When you look across this country, and when you see people's lives held back by discrimination and poverty, when you see injustice and inequality, he said you should be the last people to accept things as they are.

"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you", Zuckerberg said in April.

Cook has previously said that because Apple profits from selling its products rather than user information, his company is safe from privacy scandals like the one dogging Facebook.

Comparing Apple's approach to privacy with Facebook's is a bit like comparing apples to oranges because the companies' offerings are completely different.

Tim, however, didn't name Facebook, Google or any other technology company, however, his speech did target the companies indirectly in his pro-privacy talk. "And yet the potential adverse consequences are spreading faster and cutting deeper".

Speaking at his alma mater Sunday morning, Cook told the Duke students technology has made today "the best time in history to be alive", despite wide divides in society.

Facebook CEO Mark Zuckerberg deserves more credit than many give him for making "meaningful changes" to the business model, which relies on information about users of its platform, Sloy & Holst CIO Paul Meeks said during the CNBC segment. Being thoughtful and respectful when it's in our care.

Cook is counting on a new wave of graduates to decide just how ridiculous it is. "Because that sounds ridiculous to me", he said.