We're 'pushing forward' with loot boxes despite regulation

  • We're 'pushing forward' with loot boxes despite regulation

We're 'pushing forward' with loot boxes despite regulation

That isn't the case overseas, however, as Battlefront and EA's wildly profitable FIFA Ultimate Team mode spurred the Belgian and Dutch governments to classify the loot box mechanics as a form of gambling, violating laws in both nations.

Somewhat humorously, Wilson adds that EA is "always thinking" about its fans in terms of "how to deliver these types of experiences in a transparent, fun, fair, and balanced way".

"We're going to continue pushing forward [with FIFA Ultimate Team]", EA bigwig Andrew Wilson told industry analysts during a conference call, listened to by Venture Beat.

EA also confirmed that its Ultimate Team modes in FIFA, Madden NFL, NHL, and NBA Live on PC, consoles, and mobile are its biggest live-service moneymakers. Wilson may be protecting one of EA's most productive revenue streams, but such hubris in the face of federal governments could backfire, especially when more fans are swinging to the anti-loot box side of the debate. And some people, policymakers, and regulators - including the gaming authorities in Belgium and Netherlands - that those card packs have are gambling. As the number of complaints continued to rise, EA pulled the microtransaction format and retooled it before reintroducing a more accepted form of loot box to the game. "And we work with regulators in various jurisdictions to achieve that", he said.

The Dutch and Belgian gambling regulators carried out separate investigations into loot boxes and released their findings last month.

The CEO then explained that players are always given a specific number of items in each FUT pack, and that EA doesn't provide players with a way to sell items for real-world money. "Many of [the regulators] we've been working with for a long time, and they have evaluated and established that programs like FIFA Ultimate Team are not gambling". Additionally, because FUT packs actually give you players to improve your team, this increases your chances of winning against others online and could be viewed as gambling. The second is that there isn't a way for Federation Internationale de Football Association players to "cash out", meaning they can't sell the cards they unpack for real-world money. Generally speaking, the boxes contain different items that can be of little value to a player or can help them boost their performance within the game. "And we'll communicate with regulators around the world on it".