Apple Acquires Digital Magazine Subscription Service Texture

  • Apple Acquires Digital Magazine Subscription Service Texture

Apple Acquires Digital Magazine Subscription Service Texture

Further aligning itself with "quality" magazine publishers, Apple has agreed to buy Texture - an app that gives subscribers access to around 200 popular titles. Texture costs $9.99 a month and offers access to magazines including The New Yorker, People, Time, and GQ. According to TechCrunch, Apple plans to let the company and app (which is available on iOS, Android, Amazon Kindle Fire, and Windows) continue to operate as they do now.

When the "Curation in Media" session was going on at SXSW 2018, there wasn't much to talk about in terms of what Eddy Cue could reveal with what's going on at Apple. The magazine distributor had been owned by investors that included Condé Nast, Hearst, Meredith, Rogers Media and KKR. What are your thoughts on Apple acquiring Digital Magazine Service Texture? It was chiefly founded and owned by a group of major magazine publishers, but it also raised $50 million from other investors.

Although Apple didn't detail their plans, the company confirmed that Texture will become integrated with Apple News in the future. At that point, we should have more information both as to the intentions of the company with the service as well as the future of the application as it now stands. Cue should know, the exec is in his 30th year with Apple and helped create the iTunes and App Stores. It was launched at a time when a number of other "digital newsstands: were hitting the market".

It's not clear how many users Texture had.

Joseph Evans, a Senior Research Analyst at leading United Kingdom tech and media analysis firm Enders Analysis told TMO, "the context of Facebook pulling away makes this an opportune time, I think Twitter is probably trying to do much the same right now". He oversees both iTunes and Apple Pay, and services including Apple News. It acquired Beats in 2014, which included not only the company's hardware but its streaming music service, which ultimately led to Apple Music.

Unlike most Apple products, Texture will be available on devices powered by Google's Android software in addition to the iPhone and iPad. Texture fills out the scope of that vision with reading material.