Study finds that people are more loyal to Android than iOS

  • Study finds that people are more loyal to Android than iOS

Study finds that people are more loyal to Android than iOS

To measure current loyalty to each platform, the study looked at the percentage of United States customers who stayed with their operating system after upgrading their phones in 2017. He said that the number of Android to iOS switchers is as large or larger than the ones who switch from iOS to Android.

Android loyalty "slightly" exceeds iOS in the U.S., and it's been this way for a good few years now.

CIRP's survey concludes that 91 per cent of Android users in the United States stayed with the same platform, whereas 86 per cent stayed with iOS. "With only two mobile Operating Systems at this point, it appears users now pick one, learn it, invest in apps and storage and stick with it", Levin added. "That's much different than lower-cost feature phones that were often sold on price and cosmetics, and where users didn't purchase a lot of add-ons". This means that iOS does gain more former Android users than vice versa.

The good news is that the learning curve going from iOS to Android is not almost as dramatic as switching from Mac to Windows, or vice versa.

Because there are more Android users globally, Apple naturally wins over more customers from Google, however Android's loyalty of such a large user base is impressive.

But perhaps the most interesting takeaway from this report is how high the loyalty rates are for both operating systems, indicating that users would much rather stick with an OS they know than change things up.

Mike Levin, a CIRP co-founder, told TechCrunch that at this point, people have decided which OS they like, and switching to a new OS is the exception rather than the rule.

When it comes to today's smartphone users, they typically fall into one of two camps: Android or iOS.

CIRP says the rate of switching versus the total number of people switching is different altogether. And in many situations, Googles products and services have proved to be more successful.

iOS users in online message boards said Apple needed to do a better job of opening up their system and making it more customizable. And no, Android wasn't at the top of the loyalty charts back in early 2014, although Google's mobile software platform never gave up the lead once it managed to move ahead of iOS.

On a good note, Google is working on making this feature available to more devices.