Amazon Cuts Prime Prices For Medicaid Recipients To $5.99/Month

  • Amazon Cuts Prime Prices For Medicaid Recipients To $5.99/Month

Amazon Cuts Prime Prices For Medicaid Recipients To $5.99/Month

Like the discount for EBT recipients, this Medicaid discount brings the monthly cost of Prime down to $5.99 per month.

"We know a discounted Prime plan is not the solution to every problem customers face", said Aaron Perrine, general manager of Lifestage Programs at Amazon, "but we believe it's one piece of the puzzle in making their lives a little bit easier".

Under the offer, customers on Medicaid can get Amazon Prime for $5.99 a month, or $7 less than the new regular monthly fee of $12.99. Hit the link below for additional details. The discounted membership will offer recipients the full range of perks offered to Prime members.

Amazon in June started offering that discounted rate to people with Electronic Benefit Transfer, or EBT, cards, which are used to give money for food assistance and other government-aid programs.

Almost 70 million people are enrolled in Medicaid, which provides health coverage to low-income people and those with disabilities. Walmart, meanwhile, accounts for 18% of annual spending through the food stamps program, which is formally called Supplemental Nutrition Assistance Program.

Expanding access for lower-income households to affordable products is likely to benefit Medicaid recipients who may otherwise have limited access to the goods and services they need.

With about 74 million people receiving Medicaid, according to 2017 Medicaid enrollment data, Amazon is positioned to fold in a new market for Prime, which is one of its three pillars of business along with its marketplace and cloud computing service. Almost half of those recipients are under the age of 19. Amazon also previous year began a program to deliver groceries to food-stamp recipients.

The low-income customer segment has always been Walmart's forte, and the retailer has its own products geared toward them, like low-fee checking accounts and money services that can be done in-store. The company's experimental, cashier-less Amazon Go stores were knocked by critics for failing to accept SNAP. The Wall Street Journal reported that retail giant Walmart generated $13 billion in sales from shoppers using SNAP in 2016.