Xiaomi hopes to boost global market sales with new Microsoft agreement

  • Xiaomi hopes to boost global market sales with new Microsoft agreement

Xiaomi hopes to boost global market sales with new Microsoft agreement

Microsoft Corp. andXiaomi Inc. signed a strategic agreement to work together in areas that combine their software and hardware strengths, deepening a almost 2-year-old partnership as the Chinese smartphone-maker prepares for a multibillion-dollar IPO later this year.

The new partnership could turn out to be a win-win situation for both companies. As part of the strategic partnership, Xiaomi will harness Microsoft's cloud computing solutions, including Azure to develop upgraded phones, laptops and smart devices to bring them to an global market. On the other hand, Microsoft will be able to reach deeper into the Chinese market by using Xiaomi products as a platform.

Xiaomi intends to launch laptops that run on windows and they will be co-marketed by Microsoft.

So far, Microsoft only developed one Cortana smart speaker "Harman Kardon Invoke" which had a hard time competing with other popular speakers from Amazon and Google.

Xiaomi and Microsoft are also planning to incorporate Cortana in Xiaomi AI-powered speakers. Additionally, the two companies are exploring cooperative projects based on Microsoft's AI tech, "such as Computer Vision, Speech, Natural Language Processing, Text Input, Conversational AI, Knowledge Graph and Search, as well as related Microsoft AI products and services, such as Bing, Edge, Cortana, XiaoIce, SwiftKey, Translator, Pix, Cognitive Services and Skype", they say. For consumers, it will be interesting to keep a close eye on future Xiaomi products as they'll be bundled with some really cool features and technologies. Xiaomi's fast-expanding product line includes but is not limited to smartphones, smart TVs, and a range of smart home products. More specific plans on what the companies have in store, in terms of application and final products, will likely be revealed sooner than later. "Xiaomi's mission is to let everyone in the world enjoy technology". Microsoft's globally leading technologies in cloud computing and AI will help in strengthening Xiaomi's leadership in mobile, smart devices and services, and contribute to the acceleration of its worldwide expansion.

Xiaomi Corp inked a deal with Microsoft Corp on Friday to deepen cooperation in artificial intelligence, cloud computing and laptops, as part of the Chinese smartphone vendor's going-global efforts this year. But with a new partner like Xiaomi, which is riding high on success, there could be a change in tides.